Likeness and performer rights
Rules for using a person’s face, voice and performance in generated media.
capabilityEmerging Open on the map →
Facts
- Lane
- Media and creative
- Wave
- 6 of 12 (build order, not a date)
- Needs
- 0 boxes all the way back through hard links
- Unlocks
- 0 boxes downstream through hard links
- Leverage
- None
- Cluster
- Around licensed generative media
Evidence as of October 2026
SAG-AFTRA filed a charge over an AI-generated James Earl Jones voice for Darth Vader in Fortnite, and is bargaining over synthetic performers.
Around it
Needs · 0
Nothing beyond the detail list. It can start at any time.
Unlocks · 1
Openings researchers' judgement, October 2026 scouting
Startup room 61/100 · rank 13 of 124 Research room 39/100 · rank 88 of 124
- Depth
- light
- Players
- Loti AI ($16.2m A); Vermillio; YouTube likeness detection; NO FAKES Act (Senate Judiciary)
- Wedge
- Consent and licensing registries for voice and face that survive model training, with notice-and-takedown tooling if NO FAKES passes. startup