Generative AI Fundamentals Map

Map/Lane 15 · domain

Media and creative

Images, video, voice and music made by models. The capability arrived fast; rights, authenticity and audience trust now set the pace.

10 boxes · 6 built · 3 emerging · 1 speculative · Open on the map →

Wave 4

Music generationcapability · Built today

Wave 5

Image generationcapability · Built today
Voice cloning and real-time speechcapability · Built today

Wave 6

Video generation with soundcapability · Built today
Likeness and performer rightscapability · Emerging

Wave 7

Licensed generative mediastage · Emerging
Synthetic media at scalestage · Built today

Wave 8

Disclosure and labellingcapability · Emerging
AI-native entertainmentstage · Speculative

Brakes in this lane

Attention and curation under content glutbrake · Built today

Best openings researchers' judgement

Startup room

Likeness and performer rightscapability · Emerging · 61/100
AI-native entertainmentstage · Speculative · 57/100
Licensed generative mediastage · Emerging · 52/100
Disclosure and labellingcapability · Emerging · 48/100

Research room

Licensed generative mediastage · Emerging · 57/100
Disclosure and labellingcapability · Emerging · 48/100
Likeness and performer rightscapability · Emerging · 39/100
AI-native entertainmentstage · Speculative · 39/100