Generative AI Fundamentals Map
Map/Media and creative/Wave 7

Synthetic media at scale

Cheap, convincing fake images, video and voices, used for fraud and influence.

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Facts

Lane
Media and creative
Wave
7 of 12 (build order, not a date)
Needs
11 boxes all the way back through hard links
Unlocks
2 boxes downstream through hard links
Leverage
None: already built
Cluster
Assistants and the public
When
Here since 2024

Evidence as of October 2026

Surfshark counts about $3.7bn in recorded deepfake fraud losses since 2020, 89% of it in 2025 and the first half of 2026.

  1. 01Surfshark: deepfake fraud statistics, July 2026

Watch
Recorded deepfake fraud losses: about $2.5bn in 2025.

Timeline note
Recorded deepfake fraud losses jumped from 2024.

  1. 01Surfshark: deepfake fraud statistics, July 2026

Around it

Needs · 2
Unlocks · 1

Loops and off-ramps